Before complaining about ads …

I have received several complaints about advertising His political In recent days, so please let me remind you why a membership model has started

There was a time when a publisher could sell advertisers access to an audience. The incentives were perfectly in line: Publishers who published a quality publication attracted a quality audience that perceived quality advertisers. All parties were part of the system.

But as publishing has moved to the Internet and digital advertising has evolved, incentives have grown out of desperation. Publishers have no direct relationship with most advertisers. Instead they use the growing advertising network. These ad networks bring together visitors from thousands of different publications and websites Advertisers tell networks which audiences they want to target, and their ads are shown wherever those readers go.

What does this mean? Publishers no longer have a direct relationship with advertisers so they try to make themselves as attractive as possible in the ad network. This often means sharing personal data about their readers and using other readers’ unfriendly tactics to show ads as much as possible. Advertisers no longer worry about individual publications because their visitors can come from thousands of different sites.

To make matters worse, there is a virtually unlimited inventory of advertising space on the Internet that drives prices down to ridiculously low prices. This often leads to ads that taste too bad.

The membership model is much more direct and honest. Publishers are directly responsible to their readers. That’s it.

If you are a regular reader and not yet a member, please consider this. In addition to supporting a site of your choice, you will receive exclusive analytics, new features and no ads.

Join today for মাসে 6 per month or $ 60 for the year.

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